This campaign was developed as part of a team project for Re: Act, aimed at discouraging mobile phone use while driving among young drivers. Our concept features a cartoon-style illustration of a driver turning into a skeleton the moment they touch their phone, using humour to engage the audience without relying on shock tactics. I created the final illustration and came up with the tagline “Don’t be a bonehead,” which delivers a light but memorable warning. The campaign also includes the call to action “Leave your phone alone when driving” to reinforce the message. This project was shaped by strong collaboration, research, and helpful client feedback.
